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What are the 3 factors that make a good packaging design

Mar. 14, 2023

1.Functionality: The packaging design should be functional and fit for its intended purpose. It should protect the product during transportation and storage, while also making it easy for the consumer to use and access the product. The design should also be efficient in terms of space, material usage, and ease of assembly and disassembly.

2.Branding and Marketing: The packaging design should effectively communicate the brand's identity and message, while also attracting the attention of consumers and standing out on the shelf. It should be visually appealing and memorable, and create an emotional connection with the consumer that drives them to make a purchase.

3.Sustainability: In today's world, sustainability is an increasingly important consideration in packaging design. A good packaging design should be environmentally friendly, using recyclable or biodegradable materials, and minimizing waste. It should also consider the entire life cycle of the packaging, from production to disposal, and strive to reduce its impact on the environment.